Natasha Arrington

About Natasha Arrington

Enterprise SaaS revenue and sales enablement leader with 10+ years of experience driving performance across $2B+ in sales coverage and partnering with executive leadership to accelerate revenue growth. Proven record of designing and operationalizing go-to-market programs, enablement strategies, and performance management systems that increase pipeline, improve productivity, and drive measurable ACV impact. Trusted cross-functional partner to Sales, Product, Marketing, and RevOps leaders, known for building scalable programs that strengthen execution across global enterprise sales organizations.Revenue Acceleration: Drove measurable pipeline and revenue impact across enterprise sales initiatives, influencing $8M+ in ACV through targeted expansion campaigns and strategic revenue plays supporting North America growth priorities.Sales Productivity: Redesigned territory models, quota frameworks, and demand orchestration strategies for a $220M enterprise business, increasing seller productivity by 10% and accelerating year-over-year revenue growth by 5%.Pipeline Expansion: Led enablement strategy for 500+ sellers at Salesforce, driving 80% growth in pipeline generation and a 65% increase in ACV through scalable sales programs and capability development.Global Enablement Scale: Built and led global enablement initiatives across 100+ solution engineers and channel partners spanning North America, JAPAC, and LATAM, achieving 100% certification within 90 days and strengthening technical selling capability.Enterprise Transformation: Architected scalable revenue and enablement programs across enterprise sales teams, increasing High Value Activities by 38% and embedding repeatable execution models supporting $100M+ in annual revenue operations

Experience

1. Principal, Revenue Strategy and Enablement

   Workday

   Jun 2024 — Present

   Scope: Enterprise revenue strategy and enablement leader responsible for go-to-market execution supporting sellers and leaders across the U.S. and LATAM Customer-Based business, driving initiatives aligned to $100M+ in annual revenue in partnership with the GVP of Sales.Led enterprise revenue enablement strategy supporting expansion, retention, and pipeline growth acrossthe North America Customer-Based business.Drove revenue acceleration initiatives aligned to strategic priorities, influencing $8M+ in sourced andinfluenced ACV through targeted campaigns and expansion plays.Architected scalable revenue plays in partnership with Product, RevOps, and Marketing, embeddingrepeatable sales execution models that increased High Value Activities by 38%.Led enterprise readiness and transformation initiatives including Clari forecasting activation, accountplanning excellence, and data-driven growth stage selling frameworks.Strengthened seller capability and field execution by implementing scalable enablement programs andperformance-based operating models across enterprise sales teams.

Education

• East Carolina University

  Bachelor of Arts (B.A.), Psychology

Skills

• Command
• Team Building
• Management
• Microsoft Excel
• Military Operations
• Team Leadership
• Dod
• Program Management
• Military
• Leadership
• Logistics
• Training
• Army
• Security Clearance
• Transportation
• Customer Service
• Microsoft Office
• Operations Management
• Veterans
• Military Experience