Natascha Hendrichs

Marketing & Ecommerce Manager London @Hilton

Watford, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

May 2017 — Present

Marketing & Ecommerce Manager London @Hilton

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Watford, GB

Responsible for supporting development of marketing plans and integrated marketing strategies for a region of 40 Owned, Managed and Franchised hotels in London. Maintaining close relationships internal teams to provide insight into marketing activity that supports their functions and to understand business needs that need marketing support. Development, management and delivery of Omni channel Marketing Campaigns from initiation to completion for both the Leisure and Conference & Events segments. Extensive experience in optimising relevant internal and external communication channels to deliver effective marketing campaigns such as: o Online campaigns including Paid Search, Display, Email and Social Media; o Offline Campaigns including National Press advertorials, Radio and Direct Mail; and o GDS and OTA campaigns. Analysing data and building reporting on marketing activities to present them to the wider business. Effective management and leadership of external agencies - Creative, Media and PR to ensure marketing activity is executed within Hilton standards, at the best price and on time to meet campaign deadlines.

EDUCATION

1990 — 2003

Colombo International School

A/L, English, Biology, Classical Civilisation, Business Studies

2003 — 2007

University of the West of Scotland

BA Hons, Tourism and Management

2013 — 2013

CIM | The Chartered Institute of Marketing

Professional Diploma in Marketing, Marketing

SKILLS

ResortsHotelsRooms DivisionHospitality IndustryEvent ManagementHotel ManagementRevenue AnalysisMicrosTourismPublic RelationsCateringHospitalityPre-OpeningFront OfficeE-CommerceHospitality ManagementFood & Beverage

ABOUT NATASCHA HENDRICHS

A highly motivated and enthusiastic Marketing Manager with extensive experience in providing commercially focused advice to hotels and executing effective Digital and Marketing campaigns. I have a proven track record of successfully completing challenging projects on schedule and to budget. Through this I have developed an ability to work effectively with internal and external stakeholders and my skills, knowledge and experience has been vital to leverage both team and business strategic objectives.

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Natascha Hendrichs — Marketing & Ecommerce Manager London at Hilton in Watford, GB | Unifers