Natascha Dombach
Field Marketing Specialist Dach @Zebra Technologies
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WORK HISTORY
Field Marketing Specialist Dach @Zebra Technologies
driving GTM strategy for the DACH region- Develop and execute regional field marketing programs (MDF, partner enablement) to drive demand, strengthen partner relationships, and support revenue growth- Own end-to-end event management for industry conferences and user events—including pre-event planning, execution, and post-event follow-up to maximize pipeline generation- Drive partner marketing initiatives and provide strategic guidance, ensuring alignment with regional channel sales strategies and partner engagement goals- Manage marketing budgets efficiently to maximize ROI on programs and events while maintaining cost-effective partner enablement
EDUCATION
Rheinische Fachhochschule Köln
Master of Business Administration - MBA
University of East London
Master of Business Administration - MBA, International Business
Rheinische Fachhochschule Köln
Bachelor's degree, Media und Marketing Management
Gymnasium Rodenkirchen
High School Diploma
ABOUT NATASCHA DOMBACH
Driving B2B growth in DACH through strategic field marketing and demand generation.With expertise in managing Marketing Development Funds (MDF) and channel partnerships, I help tech companies boost market share and accelerate sales cycles. My approach centers on data-driven demand generation programs—from high-impact regional events to strategic partner enablement that converts prospects into pipeline.What I bring- Strategic MDF optimization and channel marketing- End-to-end demand generation program management (incl. event execution)- Stakeholder alignment across sales, partners, and customers- Regional market expertise with global perspectiveCurrently driving growth initiatives at Zebra Technologies while pursuing my MBA to expand into international markets.Let\'s connect if you\'re looking to scale B2B marketing in DACH or discuss growth strategies in tech.
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