Natasa Radu

About Natasa Radu

Led media strategy, planning, and execution for clients in wide range industries. I leveraged my MBA and over ten years of media and marketing experience to deliver innovative and effective multi-channel advertising campaigns that drive brand awareness, engagement, and conversions for my clients.Have a proven track record of managing complex projects, overseeing large budgets, and building strong relationships with internal and external stakeholders. I collaborate with cross-functional teams of media, creative, analytics, and digital experts to ensure alignment and integration of media objectives and tactics. I also continuously monitor and optimize the performance of media campaigns, using data-driven insights and best practices to achieve and exceed client goals and KPIs. I\'m passionate about media, advertising and brand management. Always eager to learn new skills and technologies that can enhance my expertise and value.Passionate about empowering and fostering development of women within the advertising/media/marketing industry. Being part of She Runs It organization where I\'m part of Connected Leaders Committee in order to help organize panel learning and development events.

Experience

1. Account Manager

   Walmart Connect

   Oct 2025 — Present · Hoboken, NJ, US

Education

• Baruch College

  Master of Business Administration - MBA, Marketing

• Baruch College

  Bachelor of Business Administration - BBA, Marketing Management

Skills

• Radio
• Media
• Negotiation
• Microsoft Office
• Advertising Sales
• Social Media
• Digital Media
• Marketing
• Television
• Media Marketing
• Account Management
• Broadcast
• Sponsorship
• Traditional Media
• Media Buying
• Consumer Behaviour
• Marketing Strategy
• Integrated Marketing
• Advertising
• Client Services
• Broadcast Television
• Media Strategy
• Marketing Research