Sowmya Nataraj
Product Management | Product Marketing | GTM Leader
- Role
- Principal Product Manager, Technology Lifecycle Services at IBM
- Location
- Raleigh-Durham-Chapel Hill, NC, US
- LinkedIn followers
- 500 followers
About Sowmya Nataraj
Experienced product management and product marketing leader with proven success in launching and expanding market share for As-A-Service, software, and services offerings. Leverages technical expertise to define product capabilities that drive business outcomes. Builds collaboration between cross-functional teams to drive effective market positioning, messaging and demand generation. Experience includes working in US, UK and India as well as working remotely with teams across the world.Specialties: Product Management, Product Marketing, Go To Market Strategy, Campaign Strategy and execution, Client References, Social media planning, Product Lifecycle management.
Experience
Principal Product Manager, Technology Lifecycle Services
Jan 2024 — Present · Raleigh-Durham-Chapel Hill, NC, US
Leads go-to-market for IBM Technology Lifecycle Services for hybrid cloud and AI infrastructure.• Drives market awareness of support, services and OEM partnerships for AI Infrastructure. • Positioned offerings and AI insights as key enablers for clients preparing for the European Union Digital Operational Resiliency Act (DORA).• Established a joint GTM approach across IBM Consulting and Support divisions for clients looking to modernize their hybrid cloud infrastructure.
Education
Government College of Technology, Coimbatore
Bachelor of Engineering (B.E.)
Cornell University - S.C. Johnson Graduate School of Management
Certificate in Marketing Strategy
North Carolina State University
MS
Skills
- Saas
- Messaging
- Product Management
- Product Lifecycle Management
- Solution Architecture
- Enterprise Software
- IT Service Management
- Demand Generation
- Software as a Service (Saas)
- Digital Marketing
- Social Media Marketing
- Segmentation
- Product Marketing
- Cloud Computing
- Competitive Analysis
- Go-to-Market Strategy
- Business Analysis
- Product Development
- Customer References
- Business Intelligence
- Cross-Functional Team Leadership
- Sales Enablement
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