Natalya Namts
- Role
- Group Director, Digital Investment at Mindshare
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Natalya Namts
Media expert in both online and offline channels. Investment Team Lead- bringing the…
Experience
Group Director, Digital Investment
Mar 2022 — Present
Digital and Video Investment Lead on Kimberly-Clark - Oversee the creation and presentation of buying strategies, forecasts, partner negotiations, marketplace trends and POVs. Manage a consistent investment narrative across channels and brands. - Oversee overall video approach for Kimberly-Clark (Linear/ CTV buy strategy and implementation)- Oversee KC investment decisions- focus areas include precision targeting, innovation, data, brand safety, risk assessment - In partnership with the performance team, works closely with the Planning and Activation teams to facilitate highest level of investment counsel and value for the KC portfolio of brands. - Foster a positive and valued-partner reputation for KC within the marketplace, working closely with key media platforms to create and negotiate unique programs and testing opportunities that deliver on KC business needs as well as advance the practice forward in the market through Upfront or testing opportunities.
Education
University of Illinois Urbana-Champaign
Bachelor of Science (B.S.), Advertising
2004 — 2008
University of Illinois Urbana-Champaign
Master of Business Administration - MBA
2018 — 2021
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