Nataliya Kovtun-Jones

AVP Digital Product Strategy @Canada Life

Toronto, ON, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Apr 2025 — Present

AVP Digital Product Strategy @Canada Life

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Toronto, ON, CA

EDUCATION

N/A

Harvard Business School Online

Business strategy , Business Administration and Management, General

N/A

Harvard Business School Online

Strategy Execution

2004 — 2009

University of Toronto

Bachelor of Arts, Communication Culture Information Technology

2011 — 2012

University of Toronto - School of Continuing Studies

PMP, Project Management

SKILLS

SemDigital MediaLeadershipOnline CommunicationsWeb DesignCrmWeb DevelopmentManagementSEODirect MarketingSalesOnline AdvertisingAnalyticsGoogle AnalyticsMedia PlanningStrategyE-CommerceSocial Media MarketingProduct MarketingAdvertisingWeb AnalyticsDigital StrategySocial MediaMarketing CommunicationsMarketingOnline MarketingStrategic PlanningProject PlanningVideo ProductionProduct LaunchMarketing StrategyCompetitive AnalysisStreaming MediaDigital MarketingOnline Media StrategyEmail Marketing

ABOUT NATALIYA KOVTUN-JONES

With over 15 years of experience in the digital space most recently as a Digital Product Owner and Manager, I am passionate about creating and executing digital strategies that transform user journeys and deliver business results. I lead a team of interaction designers, and UX architects, developers and quality engineers at Sun Life Financial, one of the largest and most trusted financial services companies in Canada.My core competencies include strategy development and execution, cross-functional collaboration, online user experience optimization, online sales and lead generation, continuous process improvement, web analytics and consumer insights, and project management. I am also PMP certified and have a business strategy certificate from Harvard Business School. I have successfully managed some of the biggest portfolios of digital projects at Sun Life, improving user experience, conversion, and customer satisfaction across multiple channels and touchpoints. I have also worked with international cross-functional teams from project initiation and planning to service delivery and evaluation. I am always looking for new ways to leverage technology, data, and innovation to enhance customer experience and operational performance.

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Nataliya Kovtun-Jones — AVP Digital Product Strategy at Canada Life in Toronto, ON, CA | Unifers