Natalia Müller

Partner & Regional Marketing Specialist @Citizen Systems

Stuttgart, DE

Experienced in developing and executing co-marketing campaigns with partners, including joint digital campaigns, webinars, and industry events across the EMEA region. Adept at creating and managing partner marketing toolkits, ensuring partners have the necessary resources to effectively market and sell our solutions. Proven track record in collaborating with cross-functional teams, including sales, product marketing, and partner management, to refine messaging and positioning for joint solutions.Skilled in Marcom, managing Marketing Development Funds (MDF) and tracking ROI for partner-led initiatives, ensuring alignment with business goals. Successfully plan and execute partner events, roundtables, and sponsorships at industry conferences to increase brand awareness and demand generation. Experienced in proactive partner communication through multiple channels, ensuring content is up-to-date and relevant to partners\' needs.Extensive knowledge in defining and tracking KPIs (Key Performance Indicators) to measure and optimize the success of partner marketing programs. Proficient in using CRM systems (e.g, HubSpot) and marketing technologies to track customer interactions, automate processes, and analyze performance data to support business growth and enhance market presence.