Nataliya Krupa

About Nataliya Krupa

I am an accomplished, forward-thinking professional with portfolio of success driving revenue management, pricing strategies, demand forecasts, asset allocation, and process improvements for The Hertz Corporation. I am equipped with cross-border (US/Canada)/multi-Country experience, seamlessly adopting best practices to local market needs. I possess a strong understanding cultural nuances and market differences. Well-versed in developing and executing pricing strategies, optimizing revenue, growing market share, establishing best practices, developing better planning tools, and improving processes to boost productivity. Additionally, I am a multilingual communicator; fluent in English, Ukrainian, Russian, Spanish. My areas of expertise include: Revenue Management | Strategic Pricing | Yield & Capacity Management | Strategic Partnerships | Project Management | Strategic Planning & Execution | Change Management | Demand Forecasting | Product Planning | Brand Positioning | Market Share Growth | Competitive Intelligence | Storytelling | Presentations | Data Analytics | Report Writing | Asset Allocation | Team Leadership | Mentoring & Training | Relationship Building | Stakeholder Relations | Pricing Strategy Optimization | Data Mining & Visualization| Tableau | Advanced Excel

Experience

1. Team Lead, Revenue Management, Canada

   Hertz

   Jan 2020 — Present

   I have been charged with overseeing pricing strategy, yield and capacity management, asset allocation, and acquisition partnership for Canadian division of the Hertz Corporation. I supervise and mentor team members and lead cross-border, cross-departmental revenue management evolution, and I partner with geo-operational leaders to introduce new complex revenue optimization strategies. I also adopt United States (US) best practices, and scale and share Canadian best practices with US, and I act as official subject matter expert (SME) on Canadian operations. I identified and leveraged product and channel opportunities to grow market share and expand brand footprint while enhancing operational excellence through value added services and product availability. Additionally, I fostered strong partnerships with Fleet, Marketing, Sales, Revenue Management vertical teams (One Way, Inbound, Pricing Segments) and process improvement to achieve strong market share Developed and executed revenue optimization strategy, which contributed to triple (x3) Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA) for Canada vs. FY2022 business plan. Orchestrated overhaul of Canada supply distribution infrastructure within revenue optimization system, which optimized final price point and supply distribution ROI while reducing operational costs. Drove transition and adoption of tools and practices from US into Canada, which led to increased vehicle utilization, optimized supply chain turnaround, reduction of not utilizable inventory, and enhancement of pricing and yield strategy. Generated YoY increase for rental utilization by capturing incremental demand on the markets via expanding reservation channels, created new products targeted for each brand within company’s portfolio.

Education

• Ivan Franko National University of Lviv

  Bachelor's degree, International Economic Relations

• Hodges University

  Master of Business Administration - MBA, Finance

• Ivan Franko National University of Lviv

  Master in International Economic Relations, Economic Analysis and Finance

• University of Virginia Darden School of Business

  Specialization Certificate, Pricing Strategy Optimization

• Harvard Business School Online

  Credential of Leadership, Impact, and Management is Business (CLIMB), Business Leadership and Strategy

• Schulich School of Business - York University

  Graduate Certificate, AI & Analytics for Leaders