Natali Paunovic

Manager, Performance Marketing @TD

Toronto, ON, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Nov 2017 — Present

Manager, Performance Marketing @TD

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CA

EDUCATION

1995 — 2001

University of Toronto

Bachelor of Arts, Cognitive Science, Psychology, Philosophy

SKILLS

Display AdvertisingPaid SearchSocial MediaWeb DevelopmentGoogle AnalyticsSEOPaid DisplayCopywritingBrightcoveWeb Content ManagementContent MarketingCustomer RetentionProject ManagementReporting & AnalysisCrmMobile MarketingDoubleclickData AnalysisBlog MarketingPaid SocialSegmentationBranding InitiativesCustomer ExperienceEvent PlanningWireframesCoremetrics AnalyticsBanner AdsGoogle AdwordsCustomer EngagementUsabilityBest PracticesIndesignDatabase MarketingPerformance Based MarketingDirect MailEmail MarketingVideoOmnitureWeb AnalyticsOnline Advertising

ABOUT NATALI PAUNOVIC

PROFESSIONAL PROFILE•A Marketing Manager with seventeen years of progressive marketing experience with demonstrated expertise in digital performance marketing across paid, owned and earned channels, content development, web design/UX, strategic thinking, analytics and reporting•Proven skills in developing scorecards and executive level reports, delivering detailed and actionable insights and strategic recommendations to drive business performance, and presenting to an executive level audience •Proven skills in leading, influencing and managing teams in a collaborative environment, and supporting internal stakeholders as they develop digital fluency•Outstanding storytelling, verbal and written communications skills, thrives on juggling multiple projects and priorities, and high tolerance for change and ambiguity•Established as a highly accountable, results-oriented and proactive self-starter with a strong record of driving exceptional digital performance results and YoY growth •Data-driven and analytic approach to problem solving and decision-making CORE COMPETENCIES • Communication Skills• Creative Problem Solving• Excellence of Execution, Results Oriented• Flexibility• Initiative• Innovation• Leadership• Project Management SUBJECT MATTER EXPERTISE• Digital Marketing• Social Media• Mobile Marketing• Branding • Campaign Development & Execution• Analytics & Reporting• Website Development & Management • Marketing Communications • Customer Loyalty & Retention• Revenue Growth• Project Management• Budget Management

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Natali Paunovic — Manager, Performance Marketing at TD in Toronto, ON, CA | Unifers