Natalie Whitfield

Marketing and Communications

Role
Social Media Manager at The Flying Pickle
Location
Boise, ID, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Natalie Whitfield

Magna Cum Laude from Boise State University with a BA in Communication, minor in Journalism, and certificate in Innovation and Design. My academic background reflects a strong foundation in strategic messaging, creative thinking, and human-centered design. Currently serving as a Marketing and Communications Associate at North County Transit - San Diego Railroad (NCTD), I lead the development and execution of integrated marketing campaigns that inform and inspire our riders and stakeholders. My role includes:Crafting and managing digital content across web and social platforms to support service awareness and rider engagement-Writing press releases, service alerts, and internal communications-Designing and producing marketing collateral for public outreach, partnerships, and events-Maintaining and updating the NCTD website to ensure timely, accurate, and accessible information With a passion for storytelling, community engagement, and purpose-driven communication, I aim to make complex ideas more accessible, brands more relatable, and messaging more impactful. Whether through targeted campaigns, creative content, or cross-functional collaboration, I focus on strengthening brand identity, building audience trust, and driving meaningful engagement across digital and traditional platforms.

Experience

  1. Social Media Manager

    The Flying Pickle

    Aug 2025 — Present · Meridian, ID, US

    As the Social Media Manager for The Flying Pickle, I lead all digital marketing and brand‑building efforts across our online platforms. I create engaging, on‑brand content, from concept to final edit, to showcase our facility, promote events, highlight member experiences, and grow our community presence.I manage our social media strategy, including content calendars, copywriting, short‑form video creation, and analytics tracking. My work strengthens audience engagement, increases visibility in the Treasure Valley, and drives consistent foot traffic and membership interest.In addition to daily content management, I collaborate with staff and coaches to capture real‑time moments, announce programs and tournaments, and build a cohesive voice that reflects the high‑energy pickleball culture at The Flying Pickle. My focus is on delivering clear messaging, strong visuals, and data‑backed decisions that help the brand continue to grow.

Education

  • Boise State University

    Bachelor of Arts - BA, Communication, General

    2021 — 2024

  • San Juan Hills High School

    High School Diploma

  • Boise State University

    Bachelor of Arts - BA, Communication, General

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Natalie Whitfield — Social Media Manager at The Flying Pickle in Boise, ID, US | Unifers