Natalie Smart
Global Advertising Campaigns | AI Marketing | Brand Partnerships
- Role
- Senior Campaign Manager - Global Advertising at Microsoft
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Natalie Smart
Natalie is a strategic and creative marketer with over a decade of experience in developing and executing integrated campaigns for leading technology brands. She excels in driving measurable growth and impact through global paid advertising campaigns and brand partnerships that effectively reach and engage new audiences.Major strengths include relationship management, navigating matrixed organizations and complex projects, and executing campaigns that deliver high quality work tracked towards goals.Passions outside of work include cooking, skiing (snow and water!), attending fitness classes, reading, and spending time with friends and family.
Experience
Senior Campaign Manager - Global Advertising
Oct 2023 — Present
Launches global, multi-channel advertising campaigns for Copilot and Copilot+ PCs to drive familiarity, usage, and demand for devices and services. Leads all video and broadcast, partnering with GTM, PMM, PR, Global Media, O&O channel teams, network clearance, and external creative agencies to design and execute relevant and impactful global paid campaigns across Microsoft Products. Leads creative for branded media content partnerships across campaigns. Example partnerships include custom content with Marvel Studios, ESPN Sportscenter, Latin Grammys, and Charles Barkley x The Match.
Education
UW Foster School of Business
Bachelor of Business Administration (B.B.A.), Finance
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