Natalie Surber
Creative Marketing + Social Media + Visual Design
- Role
- Marketing Associate at Billy Footwear
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Natalie Surber
I earned my B.S. in Communications from the University of Utah, specializing in Strategic…
Experience
Marketing Associate
May 2025 — Present · Seattle, WA, US
Create, edit, and publish short-form videos (e.g, Instagram Reels, TikTok) and other multimedia assets- Assist in storyboarding and creative direction for video shoots- Be comfortable both behind and in front of the camera- Develop visually compelling assets (graphics, infographics, brochures, ads, presentations) for both print and digital use- Ensure designs align with brand guidelines and optimize for multiple channels- Collaborate with team needs in writing newsletters, product copy, and campaign messaging- Support photography needs, including product and lifestyle shoots- Assist in maintaining website content updates to ensure freshness and accuracy- Own developing and executing content calendars across Instagram, TikTok, Facebook, and LinkedIn driven from our high level Marketing Calendar plan- Post content, manage scheduling, and ensure consistent brand voice- Respond to comments, messages, and community feedback to foster engagement.(any escalated customer issues, screen shot to customer service to handle via Gorgias)- Track analytics and report on performance, providing insights to improve content strategy- Support influencer and ambassador outreach and collaborations- Engage with our customer community across platforms to build relationships- Stay updated on trends and recommend opportunities for brand participation- Assist in communication, coordination, and relationship management with brand ambassadors, affiliates, and influencers- Track deliverables, campaign results, and affiliate performance- Help coordinate product seeding, gifting, and partnership initiatives.(Step In Kits)- Collaborate with the marketing team to plan and execute launches, seasonal campaigns, and partnership-driven promotions- Ensure campaigns integrate seamlessly across social, email, and website.
Education
University of Utah
Bachelors of Science, Communications, Strategic Communications
CEA CAPA Education Abroad
International Journalism & Social Media
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