Natalie Sparkman

About Natalie Sparkman

With over 10 years of experience in B2B and B2C digital marketing strategy and project management, I am skilled in Search Engine Optimization (SEO), Paid Media (PPC), Paid Social Media, Data Analysis, Content Strategy, Research, and Influencer Marketing. I\'ve had the privilege of driving successful campaigns for clients across industries, managing budgets exceeding $2MM, and consistently delivering measurable results through innovative digital solutions.My passion for marketing started while working at a museum in Tampa when I asked myself,\'How can we get on the first page of Google?\' That curiosity ignited my career, and I\'ve been developing cutting-edge strategies ever since, always with a goal of delivering growth and optimization for my clients.

Experience

1. Account Manager

   Leadlab Media

   Sep 2025 — Present

   Manages paid media budget pacing and performance reporting across channels such as Google and Meta.+ Partners with marketing, analytics, and leadership teams to manage media performance and reporting.

Education

• Polk State College

  Associates, Liberal Arts

  2008 — 2010

• University of South Florida College of Arts and Sciences

  Bachelor's degree, Classics and Classical Languages, Literatures, and Linguistics

  2010 — 2013

Skills

• Marketing
• Visual Merchandising
• Coffee
• Microsoft Office
• Phone Etiquette
• Press Releases
• Public Speaking
• Facebook
• Cash Handling Experience
• Cashiering
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Editing
• Retail Sales
• Retail
• Outlook
• Email Marketing
• Microsoft Word
• Museums
• Inbound Marketing
• Grant Writing
• Web Analytics
• Inbound Lead Generation
• Content Strategy
• Barista Training
• SEO
• Wordpress
• Event Management
• Data Entry
• Telephone Skills
• Social Media
• Content Marketing
• Project Management
• Teamwork
• Event Planning
• Inventory Management
• Paid Search Campaigns
• Pos
• Critical Thinking