Natalie Sobczak
Managing Partner @Initiative
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WORK HISTORY
Managing Partner @Initiative
London, GB
As Managing Partner for IBM I am responsible for IBM\'s success across EMEA, driving strategic growth and innovation. With a strong foundation in activation and go-to-market strategy, I bring deep expertise in turning vision into execution.I’m also passionate about building and nurturing the B2B ecosystem—actively shaping communities that foster knowledge sharing, best practice exchange, innovation, and automation. My focus is on connecting people, processes, and technology to unlock business value and accelerate transformation.
EDUCATION
University of Potsdam
Bachelor of Arts (BA), English Language and Literature, BWL
Cambridge Anglia Ruskin University
Master of Arts (MA), International and Intercultural Communication
SKILLS
ABOUT NATALIE SOBCZAK
My commitment is to steer cross-channel marketing strategies with analytical finesse. Within performance marketing, my leadership has been pivotal in managing substantial budgets and spearheading innovative digital marketing focused around user behaviour and online-to-offline conversions.In my years working across digital buying I have been hands-on with end-to-end search, social, and programmatic channels, where collaboration with diverse teams and senior clients is essential. My dedication to excellence in connected commerce planning is reflected in my drive to achieve breakthrough results in dynamic EMEA markets as well as a global landscape.
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