Natalie Smallwood
- Role
- Social Media Specialist at WebstaurantStore
- Location
- Orlando, FL, US
- LinkedIn followers
- 500 followers
About Natalie Smallwood
I\'m a social media and creative strategist specializing in B2B and B2C brands. My…
Experience
Social Media Specialist
Oct 2022 — Present
Manages organic social media initiatives for the largest global restaurant e-commerce store, generating $2.3M in 2023. • Oversees strategy, content calendar, copywriting and community management for WebstaurantStore\'s social media accounts (Instagram, Facebook, TikTok, Threads, Pinterest, and Twitter). • Continuously works alongside internal stakeholders to align with company objectives, sales, and quarterly goals. • Conducts ongoing analysis of social media marketing campaigns using KPIs. • Partners with design and videography teams to plan and execute content, graphics and vertical short form video for Instagram Reels, YouTube Shorts, and TikTok.
Education
University of Central Florida
Bachelor of Science (BS), Event and Hospitality Management
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