Natalie Shawver

Experience

1. Content Marketing Manager

   Pharos

   Jun 2025 — Present

   Develops and executes a content strategy aligned with marketing goals to drive awareness, engagement, and demand.• Builds and evangelizes the PrintOps category, positioning Pharos as a thought leader through compelling storytelling.• Creates a range of brand-aligned content, including blogs, social posts, customer stories, eBooks, press releases, and whitepapers.• Serves as in-house editor, refining internal and external content for clarity, accuracy, and brand consistency.• Manages a content calendar supporting campaigns, product launches, and brand initiatives.• Keeps the Pharos website current with fresh content and messaging, while optimizing for SEO, GEO, engagement, and conversions.• Leads organic social strategy to grow audience, boost engagement, and drive qualified traffic.• Tracks and reports on content performance metrics including traffic, downloads, and campaign engagement.• Collaborates with internal teams, subject matter experts, vendors, and AI tools to produce cohesive multimedia content.• Leads earned and owned media strategies, including PR, speaker opportunities, and contributed content.• Champions the Pharos brand voice, ensuring quality and consistency across all channels.

Education

• Ohio University

  BSJ

  2003 — 2007

Skills

• Copy Editing
• Marketing
• Content Management
• Content Development
• Content Strategy
• Ap Style
• Social Networking
• Proposal Writing
• Storytelling
• Social Media
• Internal Communications
• Editorial
• Media Relations
• E-Commerce
• Powerpoint
• Creative Writing
• Project Management
• Press Releases
• Publishing
• Magazines
• Copywriting
• Journalism
• Publications
• Newsletters
• Editing
• Newspapers
• Marketing Communications
• Facebook
• Corporate Communications
• Web Content Management
• Blogging
• Research