Natalie Senft

WORK HISTORY

EDUCATION

ABOUT NATALIE SENFT

I love building brands, connecting with people, and strategizing solutions to foster loyalty, engagement, and community. Discover more about my passion projects, work experience, background, and more at nataliesenft.netAs the Senior Marketing Manager at IELA (an IQPC Company), I oversaw all marketing initiatives for digital products, as well as virtual and in-person events. Developing and implementing go-to-market strategies, managing Oracle email marketing campaigns to over subscribers, coordinating media partnerships, and overseeing both organic and paid media efforts.Launching 5-6 digital products per month and driving attendance and sponsorship for our events. I successfully led the launch of the new website, designed all sales enablement materials, worked directly with sponsors to better understand their ICP, created a sponsorship dashboard for lead tracking, and worked closely with the web team to integrate BANT data, achieving a 60% submission rate.Prior, I worked as a freelance marketer for over two years, managing six clients across various industries. During this time, I developed and executed strategic marketing plans, designed brand identities, and oversaw the creation of both print and digital materials, as well as comprehensive marketing activities and budgeting. My responsibilities included leading initiatives for both B2B and B2C clients, driving growth through paid advertising, influencer partnerships, and content marketing. I also crafted go-to-market strategies, managed influencer collaborations, and designed websites on platforms such as Squarespace and Wix, while providing support to clients at events and conferences.During my academic journey, I completed five internships at various organizations, including a startup, a non-profit, a small business, and a digital marketing agency. These experiences gave me invaluable insights into creative strategy, branding, digital media, and marketing. I also co-founded and led Revolution, a university fashion organization, while holding leadership positions in Undergraduate Women in Business, Kogod School of Business, and Alpha Kappa Psi.Certified in digital, inbound, product, and email marketing.