Natalie Randall
Day of Travel Experience Manager @ Alaska Airlines | Brand Storytelling, Omni-Channel Strategies
- Role
- Day of Travel Experience Manager at Alaska Airlines
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Natalie Randall
My mission is to leverage my passion, curiosity, and expertise in brand storytelling to create meaningful and impactful connections with customers and communities.With over 10 years of experience in consumer marketing, brand management, and project management, I am a strategic and creative brand storyteller who delivers compelling customer experiences across multiple channels. I am currently a Senior Program Manager at Nordstrom, where I lead the operational execution of divisional brand storytelling for the men\'s and women\'s active, hosiery, lingerie, sleep, and swim categories, in partnership with various internal and external stakeholders.In my current role, I have successfully spearheaded and implemented omni-channel strategies for brands and collaborations, such as Fjallraven, Superdry, Bogey Boys, Eleven by Venus, and Puma x June Ambrose, exceeding launch sales goals expectations. I have also facilitated and mentored the creation, funding, and execution of a $3M dollar new visual merchandising concept for the women\'s active business.
Experience
Day of Travel Experience Manager
Nov 2023 — Present · US
Education
Howard University
Bachelor of Business Administration - BBA, International Business
2002 — 2006
University of Washington
Master of Business Administration - MBA
2020 — 2023
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