Natalie Romig
- Role
- Marketing Director at Starbucks
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
Experience
Marketing Director
Oct 2020 — Present · Seattle, WA, US
Lead Starbucks Reserve brand and coffee storytelling marketing. Develop go-to-market strategy, brand positioning, channel planning, creative campaign development, and Starbucks enterprise integration for Starbucks flagship brand, US Roastery and Reserve. Lead coffee storytelling driving awareness of Starbucks positive impact at origin and commitment to creating a sustainable future for coffee. Lead insight creation, generating primary research, and develop value proposition, channel strategy, creative concepts, social media and holistic channel integration in collaboration with global and business partners.
Education
Texas McCombs School of Business
BBA, Marketing
University of Melbourne
Semester Abroad
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