Natalie Micale Schultz

About Natalie Micale Schultz

I built and sold a branding agency — now I build brands people care about and create experiences that bring people back to real human connection. Today my work lives at the intersection of brand strategy, wellness, and community.My career began in journalism as a TV news reporter and anchor at Grey Television (10/11 News) in Lincoln, Nebraska, where I learned how powerful storytelling can be when it’s grounded in clarity, curiosity, and human connection. That foundation shapes how I approach brand strategy, leadership, and community building.I later transitioned into the agency world, joining Evol Empire in 2017 as part of the core leadership team. After the agency was acquired by Firespring, I went on to start my own company.I founded Oh Hello, a brand innovation lab focused on brand strategy, creative marketing, and digital presence for growing companies. After the first two years building the company with partners, I became the sole owner for the final seven years, working alongside founders and organizations to shape their positioning, marketing strategy, and brand voice. In August 2025, I sold Oh Hello to an Australian media group, closing an incredibly meaningful nine-year chapter.Building and selling Oh Hello taught me a ton about brands and entrepreneurship but it also revealed something deeper. I watched founders navigate burnout, digital overwhelm, and the pressure of being “on.” At the same time, technology was pulling people further away from real human connection. That realization = the catalyst for Act II.Today I’m the founder of Act II, a wellness experience brand focused on bringing people together through movement, conversation, and shared experiences. Through Act II, I collaborate with organizations, communities, and brands to create wellness experiences, workshops, and retreats that help people reconnect with themselves and each other. Alongside this, I work with a small number of companies each quarter as a brand strategist, helping to develop brand positioning, storytelling, and digital strategy.Movement and community leadership are central to my work. I teach spin, pilates, and strength training at:•Lotus House of Yoga•Lifetime Omaha•Altar PapillionI’m also honored to serve as the current lululemon Ambassador in Omaha. This chapter of life is also bringing exciting transitions: I’m a future twin mom. When I look back on my career, I see my years building Oh Hello as Act I. Act II is helping people rediscover connection and purpose in a world that’s becoming increasingly disconnected.

Experience

1. Ambassador

   lululemon

   Feb 2026 — Present · Omaha, NE, US

   As a lululemon Ambassador, I partner with the brand to support and elevate wellness within the Omaha community. Through teaching fitness classes, hosting community experiences, and collaborating on events, I help create spaces where movement, connection, and personal growth intersect.This role allows me to amplify lululemon’s mission of empowering people to live longer, healthier, more mindful lives while building authentic community both inside and outside the studio.

Education

• Tory Burch Foundation Entrepreneur

  2023 Tory Burch Fellow

• Nebraska Wesleyan University

  Political Communications, Communication and Media Studies

  2011 — 2018

• Nebraska Wesleyan University

  Bachelor of Arts (B.A.), Political Communication

Skills

• Tutoring
• Facebook
• Blogging
• Editing
• New Media
• Public Speaking
• Wordpress
• News Writing
• Copy Editing
• Social Media Marketing
• Microsoft Excel
• Powerpoint
• Event Planning
• Creative Writing
• Photoshop
• Social Networking
• Student Affairs
• Interpersonal Communication Abilities
• Journalism
• Final Cut Pro
• Ap Style
• Microsoft Word
• Press Releases
• Microsoft Office
• Social Media
• Public Relations
• Media Relations