Natalie Marciniak

Senior Brand & Partnerships Strategist @ Florida Power & Light | Strategic Communication, Columbia University

Role
Senior Brand & Partnerships Strategist at Florida Power & Light
Location
North Palm Beach, FL, US
LinkedIn followers
500 followers

About Natalie Marciniak

Brand partnerships and integrated marketing leader with 10+ years of experience shaping brand narratives and leading cross-channel strategy across digital, social, and experiential channels. Aligns cross-functional teams around audience-driven storytelling to strengthen positioning, deepen affinity, and support measurable growth. Combines strategic judgment with data fluency to connect brands with communities in dynamic consumer markets.

Experience

  1. Senior Brand & Partnerships Strategist

    Florida Power & Light

    May 2023 — Present · Juno Beach, FL, US

Education

  • Columbia University

    Master of Science - MS, Strategic Communication

    2019 — 2020

  • Harvard Extension School

    Business Communication

    2017 — 2018

  • University of Miami

    Bachelor of Science in Communications, Public Relations, Management

    2014 — 2016

  • Florida State University - Herbert Wertheim College of Business

    Marketing

    2013 — 2014

Skills

  • Success Driven
  • Adobe Illustrator
  • Organizational Effectiveness
  • Public Relations
  • Crisis Communications
  • Strategy Building
  • Adobe Photoshop
  • Event Planning
  • Strategic Communications
  • Interpersonal Communication
  • Audience Engagement
  • Creative Campaign Development
  • Public Speaking
  • Research
  • English to French
  • Teamwork
  • Microsoft Word
  • Team Leadership
  • Spanish
  • Social Networking
  • Social Media Marketing
  • Microsoft Excel
  • Powerpoint
  • Indesign
  • Microsoft Office
  • Social Media
  • Cultural Awareness
  • Fundraising
  • Audience Segmentation
  • Customer Service

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Natalie Marciniak — Senior Brand & Partnerships Strategist at Florida Power & Light in North Palm Beach, FL, US | Unifers