Natalie Lannom

About Natalie Lannom

I’m a Regional Marketing Manager at Stylecraft, overseeing marketing strategy for communities across the Central Texas region. In this role, I implement and manage creative and data-driven marketing initiatives—both digital and print—with a clear focus on lead generation, brand consistency, and measurable growth for each community.My background spans both corporate retail and communications leadership. Prior to Stylecraft, I led creative strategy and multi-platform communications as a Communications Director, managing social media, newsletters, graphics, and event campaigns designed to connect, inspire, and build strong communities. Before that, I spent more than a decade in the retail industry, most recently as a Senior Buyer at Dillard’s, where I managed national and exclusive brands at a company-wide level. That experience sharpened my understanding of consumer behavior, storytelling, and strategic decision-making at scale.I hold a Master’s degree in Hospitality and Retail Management from Texas Tech University and am passionate about blending creativity with analytics—turning insights into compelling campaigns and ideas into results. I thrive in environments that value collaboration, growth, and thoughtful leadership, and I’m excited to continue building impactful marketing strategies at Stylecraft.

Experience

1. Regional Marketing Manager

   Stylecraft

   Dec 2025 — Present · Temple, TX, US

Education

• Texas Tech University

  Bachelor of Science (B.S.), Restaurant, Hotel and Institutional Management

  2012 — 2015

• Texas Tech University

  Master of Science (M.S.), Hospitality and Retail Management

  2015 — 2016