Natalie Norris-Howser
Head of Global Marketing @Carestream Dental
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WORK HISTORY
Head of Global Marketing @Carestream Dental
Atlanta, GA, US
Drive implementation of global product launches, develop sustainable marketing plans to drive leads and purchases beyond the initial launch, and develop cross platform campaigns to deliver additional customer solutions. Consolidated marketing department. Established functional infrastructure and methodology: digital/social, brand/content, lead gen and marketing automation. Launched comprehensive rebrand which included brand consolidation from 4 consumer-facing brands to one champion brand. Implemented best-in-class technology – Collaborated with IT on multiple modernization initiatives, e.g, email marketing (Marketo), Website automation, Showpad optimization and implementation, Chatbot, and ongoing ROI analysis. Projects included RFPs, staffing, budgets, and timelines.
EDUCATION
University of Illinois at Urbana-Champaign
Bachelor of Science (B.S.)
SKILLS
ABOUT NATALIE NORRIS-HOWSER
Growth minded marketing leader with unique experience developing, implementing, and…
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