Natalie Gray
Senior Marketing Manager - Brand Proposition & Loyalty @Frasers Group
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WORK HISTORY
Senior Marketing Manager - Brand Proposition & Loyalty @Frasers Group
Responsible for Brand proposition and strategy with a focus on strategic product management, developing the loyalty and incentives program to enhance customer engagement and retention.I drive retail integration by collaborating on co-marketing plans with group brands and strategic partnerships to amplify brand visibility and boost sales as well as supporting acquisition. My expertise lies in creating innovative solutions that align with business objectives and elevate customer experiences.
EDUCATION
Edge Hill University
Master of Arts (M.A.), Marketing Communications
Google squared
Google squared, Digital marketing
Edge Hill University
Bachelor of Science (BSc), Business Management
SKILLS
ABOUT NATALIE GRAY
Senior Marketing Manager | Loyalty Product Strategy & Brand Strategy ExpertAs an expert in developing tailored marketing strategies that resonate with target audiences, I bring a wealth of experience in both financial services and retail. I excel in collaborating with cross-functional teams, fostering a cohesive and productive environment to drive successful campaigns and meet evolving business and customer needs.Data and insight-driven, I leverage analytics to inform decision-making and action planning, ensuring maximum impact for all marketing efforts. I am passionate about delivering exceptional customer experiences and driving business growth through innovative and strategic marketing initiatives.My proven track record highlights my ability to achieve results and meet business objectives, even in fast-paced environments. I adapt to change with ease, utilising strong communication skills to navigate challenges and drive alignment across teams. Thriving under pressure, I remain calm and focused, making informed decisions that support overarching business goals.
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