Natalie G.

About Natalie G.

When it comes to marketing, I don’t operate in silos—I architect and optimize the entire system. From technical SEO and paid acquisition to lifecycle automation, attribution, and go-to-market execution, I understand how the full growth engine works and how to make it perform in the real world.I bring 14+ years of experience in corporate tech environments that functioned like fast-moving startups, where I built and scaled marketing functions from the ground up. I’ve owned everything from brand and positioning to demand generation, lifecycle marketing, technical SEO, and GTM strategy—driving measurable, revenue-backed growth across global markets by doing the work, not just overseeing it.Today, as Marketing Manager at Bravo Store Systems, I focus on building high-leverage marketing systems that directly support business growth. I work across brand, messaging, demand generation, lifecycle, and GTM initiatives, translating a powerful but complex retail platform into clear, credible value that customers immediately understand and trust.Throughout my career, I’ve launched products, built full-funnel acquisition and retention programs, and led advanced SEO strategies that consistently rank—earning top-three positions for hundreds of high-intent, competitive keywords. I’ve run tightly integrated campaigns that connect Google Ads, technical SEO, content, email, and product marketing, all grounded in pipeline impact, CAC efficiency, and performance analytics.I’m both a strategist and an operator. I write the copy, build and optimize landing pages, manage and scale Google Ads accounts, analyze search and conversion data, and iterate based on performance. I’ve developed backlink and authority-building strategies, built automated nurture and drip programs, and translated deeply technical products into messaging that resonates with both hands-on technical users and executive decision-makers.Outside of work, I recharge by spending time with my family, tinkering with a classic VW, and getting outdoors whenever possible.

Experience

1. Marketing Manager

   Bravo Store Systems

   Dec 2025 — Present · Reno, NV, US

   I own end-to-end marketing at Bravo Store Systems — a vertical SaaS platform serving pawn shops, gun stores, shooting ranges, and buy/sell/trade retailers across the U.S. That means strategy and execution, from first touch to closed deal.What I\'m responsible for:Demand Generation & Paid Media I plan, build, and optimize multi-channel campaigns across Google Ads, email, and organic search. I\'ve rebuilt our Google Ads account from the ground up, launched targeted campaigns by vertical, and own the full conversion funnel from click to booked demo.Web, Content & SEO I develop and publish marketing content across the full funnel — landing pages, email sequences, blog posts, buyer\'s guides, case studies, and competitor comparisons. I manage our Webflow and HubSpot CMS environments and own SEO strategy across multiple brand properties.CRM & Marketing Automation I run our HubSpot instance end-to-end: list segmentation, lead scoring, workflow automation, lifecycle nurture, onboarding sequences, and performance reporting. I build the programs that turn leads into customers and customers into advocates.Brand & Communications I manage brand voice, social presence, newsletter programs, and customer-facing communications. I support PR, events, and product launches — making sure what we ship gets seen by the right people.Analytics & Optimization I track performance across traffic, MQLs, SQLs, CAC, and conversion rates, and use that data to continuously test and improve creative, messaging, and channel mix.Cross-Functional Partnership I work daily with Sales, Product, and Customer Success to align messaging, support pipeline goals, and deliver a consistent customer experience from first impression to renewal.

Education

• Penn State University

  Bachelor of Arts (B.A.), Journalism, Political Science

  2004 — 2008

Skills

• Sem
• Publishing
• Blogging
• Lead Generation
• Email Marketing
• Marketing
• Ppc
• Newsletters
• Brand Development
• Web Marketing
• Content Marketing
• Marketing Copy
• Project Management
• Technical Writing
• Html
• Online Marketing
• Facebook
• Mobile Marketing
• Web Analytics
• Paid Search Strategy
• Product Marketing
• Social Media
• Analyt
• Online Advertising
• Google Analytics
• Management
• Press Releases
• Digital Media
• Direct Marketing
• Social Media Marketing
• Email Newsletter Design
• Analytics
• Public Relations
• Media Relations
• Adobe Creative Suite
• Web Content Management
• Omniture
• SEO
• Human Resources
• Email Design