Natalie Garcia

About Natalie Garcia

Senior Strategic Planner, with more than 18 years of experience in marketing and communications planning. My career began in Colombia, on the creative side of the house, handling copywriting for brands such as Nokia and Diageo. As a sought after creative who believes firmly in leading creative discovery and exploration with consumer insights, I began combining all of my experience to focus on my true passion of Strategic Planning. Ultimately responsible for the successfully planning, analyzing, recommending, and implementing multi-channel strategies for clients targeting the Hispanic consumer.

Experience

1. Strategy Director

   Carat

   Jan 2023 — Present · US

   Integrate consumer insights and business performance practices for new business pitches, internal product development, and brand media strategy marketing to the U.S. Design a pro-business performance strategy and media approach that is distinctive and effective for a company\'s business goal. Connect Dentsu Media Service Line expertise and external partners\' solutions into a cohesive plan tailored to the brand\'s maturity.

Education

• Colegio Campoalegre

  Highschool, Humanities/Humanistic Studies

  1993 — 2001

• Pontificia Universidad Javeriana

  Comunicación Social, Publicidad

  2002 — 2007

Skills

• Digital Production
• Digital Marketing
• Adservers
• Ad Serving
• E-Commerce
• Marketing En Internet
• Singer/Songwriter
• Strategic Thinking
• Project Manager
• Microsoft Office
• Adnetworks
• Mercadotecnia En Medios Sociales
• Advertising
• Estrategia Digital
• Estrategias Creativas
• E-Crm
• Social Media
• Compra De Espacios Publicitarios
• Performance Based Marketing
• Social Media Marketing
• Creative Strategy
• Digital Strategy
• Marketing Digital
• Online Advertising
• Google Analytics
• Media Planning
• Publicidad En Internet
• Content Strategy
• Media Buying
• Creative Direction
• Online Marketing
• Operations Management
• Google Adwords
• Creativity Process