Natalie Cotton
Director Digital Transformation and Change, Digital Intelligence @Arcadis
Signup · Get unlimited contacts
WORK HISTORY
Director Digital Transformation and Change, Digital Intelligence @Arcadis
Strategy implementation and change leadership for Arcadis’ growing digital products division
EDUCATION
University of Birmingham
BA (Hons) History / Ancient History and Archaeology
Kingston University
Master of Science - MS, Business and Occupational Psychology
CIM | The Chartered Institute of Marketing
Postgraduate Diploma, Marketing
University of Birmingham
MPhil & BA, History & Archaeology
Kingston University
MFA Creative Writing
SKILLS
ABOUT NATALIE COTTON
I am a business leader specialising in marketing and communications, with a passion for delivering business change via people led transformation - my background in organisational psychology as well as my 20+ years in marketing give me the insight and experience to be an effective change maker. My passion is for the consulting engineering sector, as it allows me to work with the technical experts who have the ability and innovation to tackle society\'s biggest challenges: climate change, resource scarcity, societal inequality. My sector experience law, property and construction, charity, travel and retail. so I bring a wide market perspective to any challenge. I have a reputation for inclusive leadership and understand how this unlocks innovation and creativity for organisations. I am leading on the digital transformation of Arcadis\' UK marketing team, upskilling our team to use data to drive greater value for the organisation. I am part of Arcadis\' global marketing leadership team, collaborating with colleagues globally to increase the impact of our function and deliver Arcadis\' strategy. I am a strategic thinker who believes in the importance of a strong brand and market position, achieved by understanding clients’ needs, future scenarios, and a realistic evaluation of business culture.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.