Natalie Cook

About Natalie Cook

I was once asked to choose \"my word,\" and I landed on SPOKE. The metaphor gets at my tendencies as a connector of people and ideas; for my drive to provide forward motion; to resist inertia of all forms. It\'s also a tidy nod to my skills as a communicator.Marketing and communications have been the natural outlet for an extrovert with a surplus of words and energy. Applying those characteristics in a variety of industries and settings has shaped my well-rounded perspective. I\'ve done corporate, government, small business, nonprofit, consulting, and startup worlds. I\'ve done utility, insurance, education, and travel industries. All those experiences have honed a skillset focused on shaping influence to accomplish a goal, a bottom line, and a mission.Boring resume version:Marketing and communications strategist, team leader, and sculptor of influence. Energetic leader with ability to build cross-functional teams of internal and external resources to create and deliver exceptional marketing and communications campaigns. Thorough and proactive tactical execution of calculated strategic plans. Keen eye for identifying complex business and organizational needs and assembling appropriate teams to address them. Accomplished multi-tasker and master of tight deadlines and crisis recovery.Strong writer (for web, social media, print, email) and polished presenter. Creative, resourceful, organized, and maniacally action-oriented. Seeking the ever-elusive perfect balance between art and science in marketing and communications.Strengths:Strategic communications, Stakeholder engagement, Public affairs strategy, Cross-functional teams, Integrated campaigns, Branding, Inclusive leadership

Experience

1. Director, Business Communications

   Tennessee Valley Authority

   Jun 2025 — Present

Education

• University of Northampton

  Sociology

  2004 — 2004

• The University of Tennessee at Chattanooga

  Master of Business Administration, (Marketing/Branding and Leadership Focus)

  2007 — 2011

• College of Charleston

  B.A., Corporate Communication

  2001 — 2005

Skills

• Copywriting
• Event Management
• Leadership
• Editing
• Program Management
• Online Marketing
• Email Marketing
• Social Media
• Management
• Marketing
• Strategic Planning
• Event Planning
• Creative Direction
• Advertising
• Social Networking
• Social Media Marketing
• Blogging
• Public Relations
• Cross-Functional Team Leadership
• Fundraising
• Media Relations
• Marketing Strategy
• Marketing Communications