Natalie Carrera

Director of Marketing and Global Communications @Indmar Marine Engines

Knoxville, TN

Fundamental team player, delivering on company transformation strategy. Responsible for rebranding and performance turnaround. Catalyzed profit growth as a marketing and communications leader, expanding market research and strengthening market position. Responsible in guiding the delivery of an integrated tactical program, aligning best practices in traditional marketing with digital agility. Provides marketing leadership to facilitate high-growth goal attainment as company has grown from four manufacturing partners to over thirty four manufacturing partners. Positioned company for next level growth, driving vigorous revenue acceleration and long-term value by creating and managing a sister company within Indmar and development and launch of all-new line of private label service products. Impact: Conceptualized and launched improvements across the board to strongly position Indmar and the Raptor Series as the dominant industry leader in a highly competitive market. Repeated success identifying and capturing growth opportunities, unprecedented customer acquisition/retention and favorable worldwide press through high-octane, growth enabling marketing strategies, campaigns and communications. Innovator of programs/collateral proven to outdistance the competition. Key resource and problem-solver for senior executive colleagues. Works cross functionally to support all departments.