Natalie Blair

About Natalie Blair

Strategic design leader with 15+ years of experience building accessible, user-centered digital products across education, eCommerce, and enterprise. I lead cross-functional teams to deliver thoughtful, inclusive experiences that drive successful business metrics. CPACC-certified with a deep commitment to accessibility, equity, and design that makes a difference. Skilled in scaling design systems, mentoring teams, and aligning design strategy with real-world impact.

Experience

1. Experience Design Director

   Scholastic

   Aug 2021 — Present · New York, NY, US

   Leads a 15-person team across UX, UI, Research, and Marketing to deliver experiences for Families, Educators, Scholastic Book Fair Hosts and Volunteers, Trade Representatives, Librarians, and more- Serves as go-to Digital Accessibility Advocate (CPACC-certified); Leads inclusive design initiatives org-wide creating workshops and learning tools for Scholastic corporate employees on best practices, content creation planning, and more. Works with leadership on accessibility vendor selection and partnerships, managing process and rollouts of improvements significantly reducing accessibility risk- Drives evolution of enterprise-wide design system to unify product experiences across teams, solving operational problems to make the user experience seamless across multiple back and front end code bases (React, SFCC, Adobe Experience Manager, etc.)- Partners cross-functionally with product, engineering, and business to align strategy with impact- Improved customer satisfaction and significantly reduced support overhead by redesigning customer service tools and flows across 11 different business units including refreshed identity management enabling transparency and cross-promotion between multi-brand users, improving revenue potential.

Education

• Hunter College

  Fine Arts

• General Assembly

  UXDI Graduate, User Experience Design

  2014 — 2014

• University of Wisconsin-Milwaukee

  Fine Arts

Skills

• Excel
• Writing Skills
• Photoshop
• Team Coordination
• Creative Direction
• Action Sports
• Advertising
• Executive Communications
• Microsoft Excel
• Powerpoint
• Proposal Writing
• Team Building
• Newsletters
• Media Liason
• Social Media
• Sports Marketing
• Problem Solving
• Product Marketing
• Social Media Marketing
• Word
• Public Speaking
• Technical Writing
• Brand Development
• Event Planning
• Adobe Creative Suite
• Fundraising
• Marketing Strategy
• Training
• Quality Assurance
• Logo Design
• Corporate Branding
• Marketing Communications
• Facebook
• Logo Development
• Marketing
• Public Relations
• Press Kits
• Press Releases
• Promotions
• Sponsorship