Natalie Ayers
Marketing Leader | Connecting Products and Customers with Engaging Storytelling and Data-Driven GTM Strategies
- Role
- Director of Carrier Marketing at DAT Freight & Analytics
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Natalie Ayers
Innovative MARKETING LEADER with a track record of driving high growth through technology and team integration. Expert in leading data-driven, MarTech-optimized campaigns that align business goals to boost revenue through enhanced customer engagement. Executive level focus on leveraging automation and AI to improve conversion and optimize sales cycle efficiency. Proven experience in aligning high-performing global teams, cohesive multi-channel marketing strategy, P&L, and technology to accelerate competitive advantage for enterprises.
Experience
Director of Carrier Marketing
Feb 2025 — Present · Beaverton, OR, US
Lead marketing for the DAT Carrier segment including go-to-market strategy & prioritization, investment, positioning, and go-to-market plans & execution. Work cross-functionally with Sales, Product, Finance, and Customer Success to drive market penetration and revenue growth.
Education
Pacific University
Bachelor of Arts, Journalism
Skills
- Social Media
- Communications Planning
- Writing
- Public Speaking
- Public Relations
- Media Relations
- Marketing Communications
- Event Planning
- Blogging
- Social Media Marketing
- Integrated Marketing
- Press Releases
- Corporate Communications
- Marketing
- Wordpress
- Editing
- Social Networking
- Strategic Communications
- Event Management
- Copy Editing
- Internal Communications
- Content Strategy
- Advertising
- Proofreading
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