Natalie Arana
Assistant Director of Marketing @Vanderbilt University College Of Connected Computing
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WORK HISTORY
Assistant Director of Marketing @Vanderbilt University College Of Connected Computing
Nashville, TN, US
EDUCATION
University of Central Florida
Bachelor of Arts, Advertising/Public Relations Major, Marketing Minor, Mass Culture & Collective Behavior Minor
IE University
Communications Exchange Program
Florida International University
Master of Science, Marketing
Miami Dade College
Associate of Arts, Mass Communication/Journalism
ABOUT NATALIE ARANA
I am a marketing and communications professional passionate about leading brands, content, and communities to drive positive social impact. My dedication to purpose-driven work strengthens innovation and interdisciplinary collaboration, while my cross-cultural perspective being bilingual in English and Spanish fosters understanding and connection.My experience spans project management, branding, marketing strategy, multi-channel campaign management, content creation and curation, creative direction, data analysis, community engagement, and event planning. I specialize in developing streamlined processes and partnerships that maximize resources and deliver results. I strategically build brands and initiatives that create awareness, deepen relationships, and generate insights to guide long-term growth.My career has been shaped by my time in the nonprofit, higher education, media, and startup spaces — which have inspired me to amplify missions that help our communities thrive. At the heart of my creative approach is a belief that strong storytelling can guide attitudes and behaviors to spark action and make a lasting impact.
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