Natalie Williams

About Natalie Williams

Proven track record of driving transformational change, growth and new strategic initiatives. Results-driven and collaborative team leader who excels at developing effective partnerships across departmental lines, breaking down silos and working in fast-paced environments for organizations ranging from startups to multi-billion dollar entities.Ability to lead and execute large, multi-stakeholder initiatives to successful completion including the execution of digital technology strategies for corporate-wide initiatives and digital product development, resulting in over $5MM+ in revenue growthSkilled at leveraging data and technology for revenue growth and operational efficiencyEffective B2B marketing strategist CORE SKILLSB2B Marketing | MarTech Strategy | Digital Media Operations | Product Management | LeadershipClient Relationship Management | Cross-Functional Team Leadership | Data Analysis & Management | First-Party Data Monetization | Marketing Plan Development | Marketing Technology (MarTech) Infrastructure Development | New Business Development | Omni-Channel Campaigns | Portfolio Management | Sales Enablement | Social Media & Digital Marketing | Strategic Planning | Vendor Management

Experience

1. Executive Vice President, Content Studio

   EndeavorB2B

   Aug 2025 — Present

   Lead the strategy, growth, and operations of the newly formed Endeavor Content Studio.Oversee the development and monetization of high-impact content solutions—including custom content spanning written, video, and podcast formats—designed to engage key B2B audiences, support client objectives, and drive revenue across all EBM markets.

Education

• University of Missouri-Columbia

  Bachelor of Journalism, Broadcast Journalism

• Oklahoma State University

  Master of Science - MS, Health Care Administration

Skills

• Strategic Planning
• Press Releases
• Account Management
• Event Management
• Market Analysis
• Email Marketing
• Newsletters
• Advertising
• Marketing Strategy
• Marketing Communications
• Product Rollout
• Social Media
• Marketing Technology
• Recruiting
• Staff Management
• New Business Development
• Public Relations
• Product Development
• Product Marketing
• Social Networking
• Social Media Marketing
• Marketing
• Website Analytics
• Project Management
• Audience Data
• Interviews
• Internet Marketing
• Audience Development
• Product Management
• Business Development
• Online Advertising
• Target Marketing