Natalie T.
Senior Paid Search Specialist @ BarkleyOKRP
- Role
- Paid Media Buyer Search at Barkley
- Location
- San Gabriel, CA, US
- LinkedIn followers
- 500 followers
About Natalie T.
I am a Paid Media Buyer at Barkley, a full-service creative agency that helps brands…
Experience
Paid Media Buyer Search
Sep 2022 — Present · Kansas City, MO, US
Building and optimizing campaigns on all Google ad types: Search, PMAX, YouTube, Discovery, Display.• Collaborating with cross-functional teams, including creative, analytics, and account management, to develop integrated marketing campaigns that leverage the full range of digital marketing channels.• Creating and analyzing A/B testing to improve ad copy, creative, and landing page performance.• Doubling lead generation enrollments for our education clients MoM with +115% enrollment rate.• Conducting ongoing analysis of campaign performance, identified trends and insights to optimize campaigns, maximize ROI, and exceed client KPIs.
Education
California State University-Los Angeles
Bachelor's degree
2018 — 2022
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