Natalie Rowe

About Natalie Rowe

I am a small business owner in Santa Barbara, CA with a background in Marketing…

Experience

1. Owner

   Float Luxury Spa

   Apr 2009 — Present · Santa Barbara, CA, US

   FLOAT Luxury Spa is Santa Barbara\'s premier day spa. Specializing in massages, facials, body treatments and waxing, our gorgeous coastal-modern designed spa will engage the senses, calm the mind and inspire renewal. FLOAT Luxury Spa blends the pampering luxury of a resort spa and the simplicity and convenience of a day spa. With plush amenities and a staff that will cater to your every whim, FLOAT delivers affordable luxury. Come in for a quick fix or stay for an entire spa day and enjoy all the facilities, from our beautifully appointed locker rooms with glass-tiled rain shower, to the Sky Room and the private garden with reflecting pool and fountains. FLOAT is your sanctuary, where you come when you need to relax, get away, de-stress and find balance- when you just need to FLOAT.*Hired and manage a staff of 20+ employees*Developed strategy for and implemented traditional, online, social and mobile media*Established the company image: logo, website, and all printed materials, including trademarking key branding elements*Developed, branded and successfully launched a Float Luxury Spa line of retail products*Created spa menus, introduced product lines, and developed spa treatments*Created press releases, print and online advertising campaigns, and organized annual events*Worked with several local hotels to create in-room spa services and supporting marketing materials*Earned press coverage in national publications such as Sunset, US Airways Magazine, LA Travel Magazine, domestic newspapers and online media outlets*Gained a client base of more than locals and tourists, growing the company at a consistent annual rate of 40%*Won “Best Day Spa” and/or “Best Place to Get a Facial” for 8 consecutive years in Santa Barbara Independent Readers’ Poll

Education

• Tulane University

  Bachelor's degree, Sociology, Psychology and Pre-Med

  1996 — 2000

• Tulane University

  BA, Pre-Med, Sociology, Psychology

  1996 — 2000

Skills

• Wellbeing
• Marketing Strategy
• Spa
• Hospitality
• Wellness
• Relaxation
• Beauty Industry
• Hospitality Industry
• Skin Care
• Hotels
• Brand Development
• Management
• Therapeutic Massage
• Treatment
• Waxing
• Luxury
• Brand Architecture
• Relationship Marketing
• Resorts
• Marketing
• Lifestyle
• Social Networking