Natalie Rennhack

About Natalie Rennhack

Motivated marketing and sales professional who excels in fast-paced environments where creativity meets strategy. I am knowledgeable at navigating the intersection of sales and marketing, and passionate about building meaningful connections to drive collaborative growth. As a Marketing Associate at Whitley Penn, I lead the development of high impact client proposals. With a strong foundation in sales, I bring a client-focused approach to proposal strategy, crafting responses that win business. My background in sales allows me to easily understand client pain points, anticipate needs, and create proposals that not only meet requirements but tell a compelling story.Skilled in leveraging multiple CRM platforms, including HubSpot, Salesforce, and Outreach, as well as RFx software, like Loopio and Proposify, to streamline and enhance marketing, sales, and proposal processes.Committed to continuous learning, I actively pursue opportunities to grow my skills in proposal strategy, marketing innovation, and business development. I am a member of the Association of Proposal Management Professionals (APMP) and APMP Bid and Proposal Management Foundation Certified (CF APMP).

Experience

1. Marketing Associate

   Whitley Penn

   May 2024 — Present · Plano, TX, US

   As the firm’s proposal strategist, I lead the development of high-impact, customized proposals that drive revenue growth, strengthen client engagement, and enhance our firm’s competitive positioning.Key Responsibilities & Impact:* Proposal Strategy & Execution - Lead the end-to-end proposal process, from intake and tailored content development to final delivery. I align proposals with prospect needs, decision-maker priorities, and industry context, and I leverage APMP best practices and continuous process improvement to increase win rates and proposal quality.* Content Management & Quality Control - Manage and maintain our proposal content library, overseeing updates, organization, and quality standards, while implementing structure and systems that allow our team to scale proposal efforts efficiently.* Cross-Functional Collaboration - Work directly with service line leaders, industry groups, and business development team to craft persuasive value propositions aligned with firm growth goals. I contribute to pitch decks, campaigns, and marketing initiatives that strengthen market presence.* CRM & Reporting - Manage the proposal pipeline in HubSpot, tracking metrics such as win rates, revenue impact, and proposal volume to refine proposal strategy.* Training & Scalability - Develop and lead training for new team members and interns on proposal writing, editing, and systems. I create standardized training materials and processes that promote consistency and support long-term scalability.* Market Research & Strategic Positioning - Conduct in-depth research on prospects, industries, and service areas to shape proposal messaging and competitive positioning. My insights help ensure proposals speak directly to prospect needs and clearly differentiate our firm.* Technology & AI Tools - Proficient in HubSpot, Loopio, Proposify, Monday.com, Microsoft Office Suite, Adobe Acrobat, Outlook, and AI tools.

Education

• University of North Texas

  Bachelor of Applied Arts & Sciences (B.A.A.S.), Media Innovation, Business Administration, Social Wellness & Community

• Texas Tech University

  Pre-Nursing Studies