Natalie Reid

About Natalie Reid

Student at Florida State University Honors College working in finance at Diablo tools. During my time at Diablo, I have undertaken root cause financial analysis and derived numerous impact scenarios across sales, distribution channels, customer mix, and core segments. Created a new P&L reporting technique to increase profits at the enterprise level. Successfully, identifying positive/negative margin effect customers and product SKU\'s. After completing my root cause analysis, I implemented new reporting techniques and increased speed of delivery, effectively reducing the number of reports from 4 to 1. Needless to say, my appetite for business improvement initiatives were not satisfied, and I began working on business automation initiatives cross departmentally in marketing as well as finance. I always deliver with speed and precision, having complete 3 initiatives ahead of schedule and beyond original expectations in only 6 weeks. I was challenged to new levels and learned single handedly how to implement low cost API\'s, build new dashboards and data-base systems via SAP, SQL, and PowerBi, create business automation tools with Python, VBA, and implement RLS measures. I am constantly in the pursuit of new knowledge and skills, which can be seen in my early career pursuits in and out of the classroom. Recently, I have been learning machine learnung models and developing various financial solutions. In Fall of 2024, I was honored as 1 of the top 15 FSU students and inducted into Seneff for my business acumen. Before receiving the award, I spent 2 years building strong business relationships, learning through experience, and refining my soft skills. Part of my preparation included my first internship at Florida Osteopathic Medical Association, where I created over 113% growth in engagement and reach by implementing a new marketing strategy to tailor digital products to different cohorts of osteopathic physicians. FOMA\'s reach increased from 6,092 to over 12,895 by the end of the 90-day period. Early on in my career, I have received great joy implementing business solutions that have widespread impact, while also cultivating lifelong relationships. I believe that with hard work, knowledge, and surrounding oneself with those more worldly, I can pursue anything I put my mind to.

Experience

1. Controlling Analyst

   Diablo Tools

   Aug 2025 — Present · Atlanta, GA, US

Education

• South Walton High School

  High School Diploma

• Florida State University

  Bachelor of Science - BS