Natalie Powell

Public Relations & Strategic Communications + Advertising (Strategic Brand Management) Student at SMU | Interested in Brand Strategy & Consulting

Role
Campus Brand Ambassador Events & Partnerships at The RealReal
Location
Monterey, CA, US
LinkedIn followers
500 followers

About Natalie Powell

I’m a student at Southern Methodist University pursuing a double major in Public Relations & Strategic Communications and Advertising with a focus on Strategic Brand Management.Through my internship with The RealReal, I planned and executed a branded event in partnership with my sorority, developing and marketing it to a targeted audience to drive engagement and attendance. This experience strengthened my interest in brand positioning, audience strategy, and experiential marketing. This summer, I will be working with Studio Pierre, where I’ll support business operations and contribute to marketing efforts, gaining more hands-on experience in building and growing a brand. I’m especially interested in how brands build identity, connect with audiences, and influence culture through strategic messaging, and I’m continuing to develop my skills in storytelling, campaign strategy, and consumer engagement.

Experience

  1. Campus Brand Ambassador Events & Partnerships

    The RealReal

    Jan 2026 — Present · Dallas, TX, US

    Selected for The RealReal campus ambassador program to lead a branded event partnership with a sorority audience. Planned and promoted an educational fashion event covering luxury authentication, resale economics, and sustainability. Developed targeted marketing strategies to drive student attendance and engagement. Coordinated with corporate brand representatives and chapter leadership on logistics and programming. Encouraged platform engagement and consignment participation through incentive-based activations and interactive trivia.

Education

  • Southern Methodist University

    Bachelor of Arts - BA, Double Major: Public Relations & Strategic Communications; Advertising (Strategic Brand Management)

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Natalie Powell — Campus Brand Ambassador Events & Partnerships at The RealReal in Monterey, CA, US | Unifers