Natalie O.

About Natalie O.

Natalie Obando-Desai is the founder of Do Good Public Relations and the author of \"How to Get Publicity for Your Book.\"She is a panelist and speaker at some of the most well-regarded literary conferences in the industry including the San Francisco Writer’s Conference, The West Coast Writer’s Conference and the Central Coast Writer’s Conference. Natalie is also a judge for several book awards including the highly sought Benjamin Franklin Award from the Independent Book Publisher’s Association.Natalie is passionate about authentic stories, writing, the literary landscape, PR, media, and making a difference. She actively volunteers with organizations that help the homeless and the working poor and is also involved with various animal rescue groups. Natalie spearheaded and launched the Authentic Voices program with the Women\'s National Book Association, which promotes diversity and equity in publishing.

Experience

1. Director of Publicity

   Do Good Public Relations Group

   Oct 2014 — Present · Los Angeles, CA, US

   I have over a decade of experience working with clients to develop media-worthy stories for both traditional and non-traditional media outlets and influencers. My list of clients include authors, publishers, entertainers, restaurants, hotels and small businesses. I have secured hundreds of reviews, media mentions, interviews and expert articles for my clients to propel them to leadership roles in their areas of business and expertise. I help clients build platforms to connect to their target audience in a clear and authentic way.My work performance and expertise has created opportunities to speak at various conferences, on podcasts, be a source expert, and to publish a book. I am currently the chair of a grassroots program for BIPOC writers that works to bring resources to marginalized communities and create diversity and equity in publishing. As a creative I am currently working on a YA novel rooted in Latinx folklore.

Education

• California State University, Long Beach

  Bachelor of Arts (BA), Journalism

• California State University, Long Beach

  Bachelor's degree, Journalism, Public Relations, Creative Writing

  2009

• Antioch University-Los Angeles

  Master of Fine Arts - MFA, Dual Concentration - Fiction & Screenwriting

Skills

• Creative Writer
• Content Strategy
• Blogging
• Books
• Web Content Writing
• New Media
• Editing
• Freelance Writing
• Social Media
• Text Editing
• Public Relations
• Non-Fiction
• Proofreading
• Media Relations
• Magazine Articles
• Creative Writing
• Blogger
• Facebook
• Published Author
• Web Content
• Fact-Checking
• Ghostwriting
• Newsletters
• Copy Editing
• Content Management
• Press Releases
• Writing
• Editorial
• Publications
• Copywriting
• Journalism
• Publicity
• Social Networking
• Social Media Marketing
• Fiction
• Magazines
• Content Writing
• Publishing
• Storytelling
• Content Development