Natalie Northern

About Natalie Northern

As a Channel Manager with extensive experience, I have proven success developing Channel Partner strategies to enable new partners and grow indirect sales revenue within the SaaS and cloud spaces. I have built strong executive relationships and collaborated with partners to build strategic business plans, innovative programs, and GTM strategies to accelerate product adoption and revenue growth.Throughout my career, I have built a strong network within the Partner and Marketplace community and forged relationships with several enterprise channels spanning distributors and Solution Partners.I have a history of developing lasting relationships with C-Level executives and leading innovative sales strategies that have resulted in earned recognition as a top performer in the industry. CAREER HIGHLIGHTS: Develop strategic plans to forge strong cross-functional relationships across the partner ecosystem with regional partners while executing programs, training, and custom business strategies to drive renewal and incremental business (Channel Manager at Atlassian Software). Increase sales and business development by enabling and activating new partners, building strong channel sales relationships, and developing joint value propositions, go-to-market plans, and demand generation programs (Channel Manager at Atlassian Software). Managed channel support and implemented programs guiding the onboarding experience, facilitate training, and leveraging internal tools, resources, and benefits to drive sales enablement and increase adoption (Channel Development Specialist at Atlassian Software). Expanded Cloud customer footprint across managed Partner base, built strong channel relationships, strengthened Partner revenue success rate, and consulted on GTM plans. AREAS OF EXPERTISE:Account Management | Sales Plans | Enterprise Sales Channel Strategies | Strategic Partnerships | GTM Plans | Program Development | Value Add Resellers (VAR’s)| Executive Relationships | Forecasting, Planning & Reporting | Sales Tools | Pipeline Development | App vendors | Project Management | Exceeding Sales Goals

Experience

1. Head of Channel Gtm Strategy & Alliances

   Appfire

   Oct 2025 — Present

Skills

• Marketing Strategy
• Social Media
• Job Evaluation
• Critical Thinking
• Mergers & Acquisitions
• Office Administration
• Management
• Team Building
• Inventory Management
• Property Disposition
• Sales Management
• Administration
• Marketing
• Employee Training
• Project Planning
• Sales
• Training
• Customer Satisfaction
• Customer Service