Natalie Neumann
Illustrator | Art Director | Storytelling through Design
- Role
- Art Director at tms
- Location
- Portage, IN, US
- LinkedIn followers
- 500 followers
About Natalie Neumann
PLAYFUL & PASSIONATEHello! I am a designer who thrives on ideas, strategy-driven design, concepting something small to something grand, and ultimately passion. I specialize in branding, packaging design, illustration and art direction. Outside of design, you can often find me planning my next vacation, searching for my next animal encounter, or watching Bluey with my daughter.(If you haven\'t seen it, don\'t judge! It\'s fantastic and you should totally watch it!)
Experience
Art Director
Aug 2023 — Present
McDonald\'s Family Business• Creates custom illustration systems for toy packaging and print, with a strong emphasis on storytelling and brand alignment• Develops vector-based assets adaptable for different environments, with a focus on scalability and clarity• Integrates and synergizes Happy Meal licensors with McDonald’s master brand• Translates visual identity systems across channels• Collaborates with multiple McDonald’s agencies as well as cross functional teams to execute campaigns• Provides art direction to motion team to create dynamic Point of Purchase (POP) • Art directs studio team by providing retouching direction for toy photography and print elements• Manages interns and junior designers, ensuring high-quality output and growth• Designs with strategic intent to create storytelling visuals• Presents to internal and external agencies
Education
Ball State University
Bachelor of Fine Arts - BFA, Graphic Design
2015 — 2019
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