Natalie Mills

Chief Executive Officer (CEO) Chief Marketing Officer (CMO) @Natalie Mills

Establishing the company’s presence in the USA, successfully scaling operations internationally and achieving heightened global brand recognition• Promoting the brand through high-profile partnerships with A-list celebrities such as Jennifer Lopez, Selena Gomez, Carrie Underwood and Kelly Clarkson, influencers, and licensing with Collegiate, Disney and Varsity• Implementing tailored CRM systems, crafted strategies for high customer satisfaction and engaging customer journeys• Implementing customer acquisition and retention through robust and effective sales initiatives• Leveraging business analytics and predictive modeling to inform strategic growth initiatives, forecast consumer trends and drive revenue-focused decision-making• Organizing and executing industry exhibitions, targeting networking to forge key relationships, enhance brand visibility and accelerate market expansion• Managing annual budgets, conducting expense analyses to unlock cost efficiencies, preparing compliant financial statements for audits, and leveraging corporate finance strategies to reinforce growth objectives• Ensuring consistent brand aesthetics across all platforms to strengthened brand recognition and supported market growth• Developing visually impactful product showcases and compelling sales collateral• Overseeing end-to-end import and export processes, effectively streamlining global logistics to enable scalable market entry into new territories • Managing intellectual property including overseeing trademarks, patent applications, copyrights and protection against infringement claims for all company assets• Coordinating with international partners and stakeholders to align cross-border operations, streamline initiatives and capitalize on high-growth opportunities in new markets