Natalie McDonald
Managing Partner & General Manager @Concordia Red Elephant Chocolate
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WORK HISTORY
Managing Partner & General Manager @Concordia Red Elephant Chocolate
As General Manager and part-owner of CREC, I lead the strategic direction, operations, and sales growth of a handcrafted chocolate business rooted in purpose. CREC is a student-involved business based at Concordia University, where we provide real-world business and entrepreneurial experience for students—while creating premium chocolates for events, gifting, and private-label customization.Key responsibilities:Oversee day-to-day operations, inventory management, staffing, and financialsDrive B2B and DTC sales strategy, including custom-branded chocolate for corporate gifting, trade shows, and eventsDevelop marketing campaigns, trade show presence, and seasonal product launchesMentor and manage Concordia students in areas like sales, marketing, production, and customer serviceEnsure alignment with our mission to support student learning and fund scholarships through business successOur chocolate is handcrafted. Our business is purpose-driven. And every order helps shape the next generation of business leaders.
EDUCATION
Upper Iowa University
MBA
St. Mary’s University College, Twickerham
History
University of Wisconsin-Platteville
BA
University of Wisconsin-Whitewater
BA
ABOUT NATALIE MCDONALD
Most founders don’t struggle because they lack ideas. They struggle because everything…
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