Natalie Matsumoto
Director, Marketing @OC Sports & Entertainment
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WORK HISTORY
Director, Marketing @OC Sports & Entertainment
Anaheim, CA, US
Strategic Marketing & Brand Growth | Driving Go-to-Market and Lead Generation InitiativesBrand, commercial, and development marketing strategies for OCVIBE, one of Southern California’s largest mixed-use projects. Manages full-funnel marketing programs — from brand launches and product/venue positioning to integrated campaigns that support both B2B and B2C objectives. Designs and executes go-to-market strategies, lead generation, and cross-channel campaigns while aligning marketing execution with business development goals. Works cross-functionally with creative, development, media, and sales teams to build brand equity, attract new business, and drive measurable growth across multiple verticals and customer segments.
EDUCATION
Chapman University
BS
SKILLS
ABOUT NATALIE MATSUMOTO
Building brands, demand, and commercial momentum in complex, regulated, multi-stakeholder environments.Thought leader with a proven record of success directing efforts in demand generation, campaign marketing, partner marketing, digital marketing techniques, marketing trends and industry leading practices. Strong ability to motivate teams to deliver at peak performance, improve efficiency & invest in priorities. I am client/fan obsessed, data-driven, detail-oriented with a thirst for continued learning in technology and innovative solutions.Strong knowledge of multi-channel marketing and brand building with the ability to coordinate across numerous teams including: Global Partnerships, Digital Marketing, Public Relations, Creative Services, Production, Servicing & Sales Customer Acquisition.
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