Natalie Martens
VP Clients Creative & Media Dach @DEPT®
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WORK HISTORY
VP Clients Creative & Media Dach @DEPT®
EDUCATION
London Business School
Certificate, Mastering Digital Marketing in an AI world
Kommunikations-Akademie Hamburg
Bachelor's degree, Kommunikation und Mediastudien
ABOUT NATALIE MARTENS
Passionate and results-driven marketing executive with over 20 years of experience in digital marketing, brand management, and agency leadership. Expert in translating company visions into actionable strategies, driving digital transformation, and fostering innovation through AI and emerging technologies. Proven track record of building high-performing teams, optimizing marketing ROI, and delivering award-winning campaigns for global brands.Core competencies & drivers- Translating company visions into clear, actionable Digital & Marketing strategies and roadmaps- Advising multinationals on brand positioning, brand management, and digital transformation as a strategic partner- Simplifying complex challenges to enable fast implementation and team buy-in- Cultivating a “test & learn” culture with an agile mindset to accelerate growth and maximize potential- Pushing the boundaries of innovation through continuous learning and external inspirationSuperpower:When you’ve spent over 20 years working with the best creatives in the country and serving as the bridge between creation and client, between ambition and practicality, between “nice-to-have” and budget, you learn one key lesson: protect ideas until they become reality. Action speaks louder than words. Success depends on finding the best path to turn visions into sustainable realities, all while keeping key players and stakeholders aligned. I make sure that things happen. And that the involved team never loses its desire, focus and goal.
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