Natalie Marshall

Experience

1. Brand Manager Ii

   Acosta

   Jun 2022 — Present

   Manage, grow and report on Amazon 1P and 3P marketplace sales of various clients within the Acosta portfolio including consumables, hardlines and more to meet forecast goals of 20 million or more in shipped COGs or revenue• Craft promotional calendars to capitalize on key events and seasonality within each client’s respective category • Advise on listing optimizations to enhance search visibility, conversion and accelerate the Amazon flywheel • Analyze and make recommendations on pricing to meet brand margin goals while keeping an eye to Amazon net PPM and profitability to avoid product suppression and CRAP out • Manage cross-functional teams from operations, advertising to catalog and act as a project manager to ensure all client projects come together and meet deadlines and goals• Manage relationships between client and Amazon success teams to drive key initiatives and grow the business • Put together yearly client forecasts to manage client expectations and forecast respective inventory needs and advise on marketing budgets to meet those goals• Craft monthly and quarterly reporting and Join Business Plans to align on recommendations for growth and alignment on KPIs • Manage direct reports to ensure they meet client goals and grow within their respective rolls• Manage company monthly newsletter reporting on Amazon and marketplace trends and insights• Lead SME projects internally to help grow brand management team and Amazon education

Education

• University of Florida

  BA, Advertising, Spanish minor

  2003 — 2007

• New York University

  MS, Integrated Marketing

  2007 — 2009