Natalie Marquart

About Natalie Marquart

I am an Assistant Professor of Marketing at Middle Tennessee State University, where my research and teaching focus on consumer well-being, vulnerability, and co-creation in healthcare contexts. My work examines how factors such as culture and childhood trauma shape health outcomes and the collaborative process between patients and providers.My research has been published in the Journal of International Marketing and presented at leading conferences, including the Marketing and Public Policy Conference and the Society for Marketing Advances.I have taught courses in Marketing Research, Consumer Behavior, Product and Brand Management, and Pricing. My goal in the classroom is to equip students with both analytical skills and practical insight for real-world marketing challenges.Previously, I served as Program Coordinator for the Center for Oral Health Research in Appalachia and Team Leader for the Social Network Study with the University of Pittsburgh and West Virginia University, gaining extensive experience in managing large-scale research projects.Proficient in both qualitative and quantitative methods (SPSS, STATA, NVivo, Python), I strive to bridge research and practice to improve consumer well-being and public health outcomes.

Experience

1. Assistant Professor of Marketing

   Middle Tennessee State University (MTSU)

   Aug 2025 — Present

Education

• West Virginia University

  Bachelor of Science in Business Administration , Marketing

  2014 — 2018

Skills

• Team Leadership
• Social Media
• Event Planning
• Leadership
• Public Speaking
• Customer Service
• Microsoft Excel