Natalie Whelan

About Natalie Whelan

My grandmother Natalie Whelan – for whom I’m named – was a New York City detective who acted on Broadway. Like her, I’ve long been fascinated with human behavior (my academic background) and felt at home on a stage (where I’ve performed improv and interviewed Olympians). I\'m especially skilled in dreaming up game-changing new concepts and rallying teams and leadership until visions become real. Currently pushing edges within Consumer Insights at Nike, innovating in transforming complex research into compelling stories and immersive physical experiences.

Experience

1. Insights Experience Principal, Consumer Research Center of Excellence

   Nike

   Feb 2024 — Present

   I sit on the global leadership team of Nike\'s Consumer Research Center of Excellence, within the Insights, Data Science & Analytics organization, in a role I designed myself. Our team provides the intelligence that drives critical decisions across all aspects of Nike’s business worldwide: from design and innovation; to marketing and merchandising; from sport to lifestyle; from women\'s to men\'s to kids. My work is to supercharge the impact of our team\'s research by translating complex scientific findings into emotive, narrative-driven, interactive experiences. I also lead the creation of toolkits and workshops that help our entire team to create more impactful work.

Education

• Odyssey Works

  Experience Design Certification (alt MFA)

  2024

• Cornell University

  BS, Human Development, Bio, Psych, English

  1999 — 2003

Skills

• Marketing
• Digital Marketing
• Public Speaking
• Marketing Communications
• Social Media Marketing
• Brand Development
• Marketing Management
• Creative Strategy
• Integrated Marketing
• Brand Management
• Marketing Strategy
• Management
• Strategic Planning
• Event Management
• Social Media
• Art Direction
• Advertising
• Event Planning
• Strategy
• Product Marketing
• Social Networking
• Creative Direction