Natalie Meyer
Digital Marketing & Branding Strategy | SEO & SEM | Inbound Strategy | Healthcare & MedTech Marketing
- Role
- Manager, Digital Marketing at Natus Medical Incorporated
- Location
- Cleveland, OH, US
- LinkedIn followers
- 500 followers
About Natalie Meyer
I am a data-driven creative marketer with extensive global experience and a passion for digital marketing. I obtained a Masters of Business Administration & a BSBA in International Business from John Carroll University. My experience includes digital marketing, market research and analytics in cross-industry settings including: healthcare, medical devices. professional services, legal, product, e-commerce, and B2B
Experience
Manager, Digital Marketing
Apr 2022 — Present
Promoted to lead digital team and global digital marketing strategy and execution•Develop and execute inbound and growth strategy across the full digital ecosystem — audience segmentation, campaign content creation, lifecycle targeting, performance optimization,and reporting — resulting in a 300% increase in lead generation•Serve as primary owner of website strategy and CRO, including SEO, CMS governance, UX improvements, landing page optimization, and compliance.• Led multiple CMS migrations and full website redesigns, improving usability, performance tracking, and conversion rates.• Strategic digital lead for global B2B product launches across EEG, EMG, Sleep, and Neurocritical Care portfolios, activating integrated campaigns across email, paid/organic social, PPC,website, and content.•Launched new B2B eCommerce platform across six international markets, generating $1.8M+ in revenue• Developed performance dashboards and reports, translating digital insights into actionable optimization recommendations and executive summaries • Introduced process improvements and documentation across digital landscape, improving efficiency, consistency, and cross-team alignment.
Education
John Carroll University
Master of Business Administration (M.B.A.)
2016
Universidad Pontificia Comillas
International Economics, Spanish
2013 — 2013
John Carroll University
Bachelor of Science in Business Administration, International Business with Language and Culture
2010 — 2014
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.